E-Commerce
A German commerce brand runs both B2C and B2B on one foundation.
- B2C orders and B2B deal flow ran on two separate tools
- Customer, order, and invoice had to be linked manually
- Incoming invoices were keyed in line by line
- Year-end handoff to the tax advisor was a multi-week scramble
- Shopify orders flow automatically to inventory movement and invoice
- OCR reads incoming invoices, manual data entry is over
- CRM ↔ Books bidirectional sync; B2B pipeline + contract data live in one system
- DATEV export streams continuously, no year-end panic mode


